Streative Branding profile
Syntes Studio profile
We think of ourselves as a new breed of 21st Century Design Architects. Ask us and we’ll tell you that every product on the market possesses ‘A Life Within’. Our ambition is to unearth that potential and revive it for the next generation.
We act as a catalyst, antagonist, behaviour scientist, urban archaeologist, social anthropologist and the protagonist of 21st Century story telling. We’re an online, offline, multi-tasking, and global trend-tracking agency that looks sideways at the world. We think visually, literally and laterally to create desire-based products. We create tailor made blueprints that radically transform the way brands approach the design process.
We scour the globe to recruit visionary and like-minded designers, who share our desire for shaking up the design blueprint with bleeding edge innovation. We’re continually scouring smoky café’s, hanging out behind the scenes at trade shows, investigating design school cafeterias and absorbing the latest news on the freshest talent straight from the street.
The foundation of the Streative blueprint literally begins on the street with ‘Project Mole’. Strategically recruited around the globe, our Moles are hand picked vanguards of the creative industry with deep roots in the arts, music, design and street scenes. Our Moles have an insatiable appetite for information and are highly in tune with up and coming brands and cultural trends and movements.
Project Mole has inspired and influenced companies to rethink their channel strategies, upgrade their operations and rewire their communications. In short, we’ve helped companies become more genuine because we have authentic, up-to-the-minute information.
With the design blueprint for the O2 Cocoon, we’ve only just begun on this amazing journey, and we are eager to embark on the next string of Streative design collaborations.
We are…
Shari Swan, Founder and Owner
Chiara Palmolungo, Financial Manager
Nalden, Web Master
Frank van Benthum, Financial Adviser
And our collaborators-de-luxe…
Jodi Banfield, PR Strategist and Writer
Jennifer Maher, Events and Communication
Cathy Desaunois, Events and Communication
Streative’s Mobile Phone Blurbs
What’s the first thing that pops into your mind when you think of mobile phones…
“Somebody please make a phone that breaks with the conventional frameworks of how such a device should look, feel, smell, sound…sigh.”
Shari
“I’m looking forward to seeing FRONT design’s interpretation of the ultimate female phone… I know the wish list is long from the users side. Now I am curious to see who actually has the guts manufacture it. “
Pernille
“My mind is made up. My next phone will be pink, pink, pink. Just because it’s so taboo. The pinker the better and with an awful ring tone.”
Hanna
“What’s a mobile phone?”
Nalden
Mole Marks…
Just when you think you’ve seen and heard it all in the world of mobile phones, a new generation of Moles release a whole new set of dream themes…
“Wouldn’t it be beautiful if I could charge my phone by dancing…”
Helena, 28, Copenhagen
“What if my phone could heat up to warm my hands in winter…”
FRONT DESIGN, Stockholm
“A phone should display only the necessary functions with easy access. “
Mia, 27, Copenhagen
“Start by having good network coverage before getting caught up in other features.”
Ana, 23, Barcelona
“Why can’t my phone show more emotion and laugh and cry with me?”
Ana Lisa, 31, Gothenburg
“My phone is my precious digital diary. I have pictures of my husband and of my new clothing line.”
Jessica, 33, NYC
“Technology means nothing in itself. It should be completely transparent and is there purely as background and support to enhance my natural behavior. It begins to gain meaning once it helps me connect to my network.”
Liz, 33, NYC
Storytelling through Design
Syntes Studio is an industrial design agency based in Stockholm, Sweden, driven by the mission to reinvent brand communication. While the industrial design community in general either obeys the modernistic laws of “form follows function” or merely adds a top layer of product styling, Syntes Studio is more interested in the role products play in the relation between consumers and brands.
The Syntes philosophy is simple – products are the best possible vehicles for brand messages. Therefore the creative processes at Syntes Studio aims to translate and synthesise consumer insights, brand values and global trends into product ideas that are relevant, memorable, disruptive and that have a compelling story to tell.
We’re an innovation studio bursting with forward-thinking industrial engineers, and product and graphic designers. Our disciplines are wide ranging from design strategy, interior, fashion, packaging, brand identity and 3-D visual CAD design.
We aim to provoke, inspire, and push the boundaries of the current design market with the development and creation of iconic and experience focused products.
Syntes Company Highlights…
Official Volvo Ocean Race watch for fashion brand GANT
Marine equipment and overall branding of marine tech brand Pilotfish
Syntes Design has won the Future Design Award 2005 and the Swedish Grand Design Award 2006
You guys have been working intensively on designing the Cocoon device…. How do you feel about mobile phones at the end of the ride?
“I lost my mobile once and felt really lonely until I found it again.”
Jonas Bylund
“Ever since I got my first Nintendo Game&Watch game, I’ve loved hand held devices – it’s a true privilege to work with mobile phone design.”
Marcus Rudbäck
“My mobile is my link to my family when I’m on the other side of the world.”
Björn Ögren
“I downloaded a program to my PDA that allows me to draw on it and that is the best thing that ever happened to my phone.”
Erik Petersén
“I feel more attached to the mobile phones that I work with in the studio than I do with my own phone.”
Andreas Enquist
For a deep dive into the full story download the booklet ‘A Life Within’
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