September 2009
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RIDING WITH WAZE
The new smartphone application Waze is the first free provider of maps and real-time traffic information in the US. The technology behind it, collecting GPS points as users drive around, is the same crowdsourcing technique that other paid services rely on for their information. Waze is free because all the information it provides is user-generated, while […]
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‘A Life Within’ is a Streative Branding website detailing the collaboration, production and distribution process of the O2 Cocoon phone. Press coverage, consumer insights and design/gadget information are all profiled on the blog.
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